Jörg Hundertpfund, designer,
born 1960 in Zürich, Switzerland
« Design sucks! Design is essentially a banal art form. It is very
good at simulating changes against the background of a diligent
belief in progress. Design feels at home and is readily apparent in
the spheres of both marketing and modern living trade fairs.
That is where the design draws a picture of orientation and the
future which is equal parts cachet and horror—a picture of nimble
standstill and, most of all, completely simple. The most distinguished
function is the intercession and terms of the ‹authority
in passivity of the Modernists›—the design object as gadget or
rather the exact requisite of the ‹ simulation of sovereignty ›*.
The simulation of movement and advancement is created by the
simple exponential progression of goods with the following implication:
in a confusing world, simple truths have capital.
To use this and to elbow my way into the system is a pleasure
and wish. I would like my works to be understood as a subversion
against the inconsistencies and contradictions of ideologies and
arguments but mainly against simple-mindedness and boredom.
Design, in this sense, is the most effective lubricant. » (Jörg Hundertpfund)
Between 1981 and 1988 Professor Jörg Hundertpfund studied
industrial design at the Hochschule der Künste, Berlin
with Nick Roericht. Since 1993 he has been a professor at
the Fachhochschule Potsdam in the design department. Jörg
Hundertpfund
was a young member of the Berlin Design Initiative,
the impetus and engine of the ‹ N ew German
D
esign ›
of the 1980s. His current works have a strong conceptual
streak and often deal with audience expectations. Conventions
of exhibitions as well as our relationship to objects
of
everyday use made profane are themes of the designs.
In his
work he’s especially interested in the relationship between
the observer and the object. He often deals with expectations
and conventions of his audience. Jörg Hundertpfund was a
founding member of the Instituts Für Form Forschung. He
was and continues to be involved in numerous
exhibitions
mainly within Germany.